IKEA X Live Nation
Background
IKEA and Live Nation collaborated on a project where they handle roulettes of home concerts, cooking shows, and DJ performances.
Idea
Amateur musicians, chefs, and professional artists performed from home showing their IKEA products and recorded them to show at the IKEA festival.
IKEA Festival
The festival is categorized as concert roulette, food roulette, and DJ relay. The full versions from 16x9 were also adapted to 15 seconds and 60 seconds cutdowns in 9x16 and 4x5 formats.
